A 100-year journey
1920s:
A Photographer by Passion
Storytelling through images runs deep in my family. It all started with my great-grandfather, who carried a camera everywhere—not as a profession, but as a way of life. For him, every moment was worth capturing, every frame held a story. That passion didn’t fade with time; it became part of my family’s DNA.
A Life on the Road: Capturing the World
My grandparents took that passion even further. They traveled the world in a caravan, my grandfather always behind a film camera and my grandmother capturing still moments through photography. Together, they built a visual diary of their journey, proving that memories only last when they are preserved.
The Storyteller
at Home
My father inherited this passion and turned the camera into something more than just a tool—it became a time machine for our family’s memories. From my first days of life to birthdays and family trips, he captured everything. But he didn’t just document events; he preserved emotions. Thanks to him, I grew up surrounded by images and stories, feeling their power long before I even understood it.
A Camera at 6 Years Old
When I was six, my father placed a camera in my hands for the first time. It wasn’t just a gift—it was a continuation of a legacy. That moment changed how I saw the world. I wasn’t just taking pictures; I was telling stories. I became obsessed with capturing not just what I saw, but what I felt.
20 Years of
Telling Stories
For the past two decades, I have been shaping narratives through images. What started as a childhood passion became a profession, and for the last five years, I have dedicated myself fully to it. Over time, I’ve come to understand that behind every frame, there’s something deeper—a story waiting to be uncovered, emotions waiting to be felt.
2023:
The Birth of
Social Image
In 2023, I created Social Image—not just as a company, but as a natural next step in my journey. A project dedicated to proving that there is no communication without storytelling. Whether it’s a personal journey or a commercial brand, everything comes down to the story behind it.
The Mission: Proving That Stories Are What Matter Most
Today, Social Image is more than a brand—it’s a movement. A way to redefine how we communicate, showing the world that stories aren’t just part of marketing, branding, or personal memories—they are the foundation of human connection.
Nature is at the Heart of Every Story
At Social Image, we tell the stories of those who create, protect, and capture from nature. From the hands of an artisan to the wisdom of a researcher, every story is a story of nature. Nature shapes us, fuels us, and inspires us.